The conventional media sphere in India is undergoing a significant shift as niche viral platforms gain popularity. These new outlets, often driven by digital media and user-generated content, are immediately reaching audiences, bypassing legacy gatekeepers. This phenomenon presents both possibilities – fostering expanded diversity of perspective… Read More

India's news landscape has undergone a dramatic alteration fueled by platforms. The rise of WhatsApp and other online services has given rise to a new form of news dissemination, where average people often become first responders and shared clips frequently outpace established news outlets. This phenomenon is drastically changing how the populac… Read More